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Social Media Marketing Mix Real Estate
Small Business Marketing - Agents learned from real life examples Monday at Inman News' Agent Reboot conference how they can use a "hub and spoke" strategy to manage their Internet presence and drum up business.
Attendees also got insight into how consumer behavior is changing from Wendy Forsythe, vice president of network services for Realogy's newest franchise, Better Homes and Gardens Real Estate LLC.
The days' presentations also included a briefing by executives with three San Francisco Bay Area brokerages, who detailed the attributes and skills agents need to succeed in today's changing world.
The move away from traditional branding on for-sale signs, billboards and bus benches to "lifestyle branding" means that agents need to have a Web presence that demonstrates their integrity, authenticity and ability to perform, Forsythe said.
Today's consumers are able to help themselves to much of the information Realtors have traditionally held themselves out as the experts on, Forsythe said. Whether it's access to listings, market stats or data on schools and communities, it sometimes seems consumers have more information at their fingertips than Realtors, she said.
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