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Real Estate Social Media Marketing Mix

Small Business Marketing - Realtors must demonstrate that they are willing to collaborate, innovate, scrutinize, simplify.

The ability to connect with agents online, through a blog, Facebook page, or other mediums, gives consumers the ability to almost be a voyeur into our business, and see what it would be like to work with us. Most are advised agents to focus their branding on neighborhoods or communities, and use social media tools to demonstrate their expertise. More and more people are making buying decisions around neighborhoods than around inventory.

That's the strategy employed by Virginia-based Realtor and blogger Heather Elias. Elias and consultant Stacey Harmon of AgentApplause.com talked about how any agent can use the "hub and spoke" system Elias employs to manage their Web presence.

Elias' "hub" -- the centerpiece of her online presence -- is her blog, LoCo Musings, named after Loudoun County, Va., where her business is located. The "spokes" are Elias' Facebook, Twitter, YouTube and other sites she uses to drive traffic to her hub.

"When I sit down and write a blog post about local events like holiday celebrations or the Fourth of July, after I post I do a status update on Facebook" with a link back to her blog, Elias said.

You don't have to be a blogger to employ a hub and spoke strategy, Harmon said -- a LinkedIn profile or Facebook page might also serve as a hub. But be careful about using a site you don't have total control over as your hub, Harmon warned, because you might have to start over if you are unable to continue using it.

Hipotecas Prestamos July 13, 2010 09:56 PM