July, 2007 Inman News Real Estate Advertising Survey - 40% of respondents said they planned to spend $1,000 to $5,000 on [online marketing] in the next year, while approximately 20% planned to spend less than $1,000, and 18% planned to spend more than $10,000
The most popular category of online advertising was search engine keywords, which 52% of respondents said they planned to buy in the next year. Featured listing ads ran a close second with 48% planned buys. Search engine optimization (SEO) services were a priority as well with 42% planned buys. Dollar amounts budgeted for keyword advertising in the next year ranged from zero to more than $5,000.
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Real Estate Internet Advertising - Real Estate Entrepreneurs "Real Estate Agents" are an interesting part of the U.S. Small Business Market (SMBs).
As marketers; real estate agents are more aggressive and uniquely creative than most SMBs. Nationally, local real estate agents are now embracing the Internet in huge strides.
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