Hispanic Real Estate Professionals Association


The National Association of Hispanic Real Estate Professionals announced the line up for its 2006 Hispanic Marketing Convention & Expo set for this fall at the Bally’s Las Vegas on November 2-5, 2006. The Hispanic-themed industry event features a packed schedule of workshops, town-hall meetings and a trade show expo that will update practitioners on the latest products and services best suited for the 2.2 million Hispanic home buyers expected to buy homes by 2010.

Every year the convention attracts emerging markets experts, Fortune 100 business leaders and government officials along with more than 2,000 real estate practitioners from around the country. The emergence of the Hispanic population as a dominant force in the marketplace has made the convention more popular with each passing year as more companies and practitioners tailor their goods and services to attract Latino homebuyers.

Between 1995 and 2005, the number of Hispanic owner-occupied homes increased by 3.1 million reaching a total of 6.9 million in 2005. This is an 81% increase over the 10-year period beginning in 1995 and compares to a 19% increase for all other non-Hispanic owner-occupied homes. Hispanics accounted for 50% of the nation’s population growth between 2000 and 2004.

• Generate Quality Referrals in Today’s Market Rick DeLuca, a top producing agent and consultant with Buffini & Company, will share the secrets of Brian Buffini’s referral system with tips that will help participants become consistent producers regardless of market conditions. Agents will develop skills that will bring in new customers and generate referrals from past customers. Perfect for real estate brokers, mortgage lenders or in any sales related job--this session provides a needed shot in the arm.

• Home buyers Want the Door Unlocked: You can Provide the Key!—Experts will share the Three P’s for Lending Success: Product, Packaging and Processing. Participants will learn how to close more deals and know the Ps and Qs of lending to enhance their ability to better serve the Latino market!

• So You Want to be a Millionaire Producer?—Top Hispanic producers will share their winning business plan, including tips on how to avoid the five major pitfalls in building new business; best practices for generating leads and building a referral network and the advantages of networking with NAHREP members

• Understanding the Latino Market—Emerging Market experts will share new insights about the latest demographic trends and how these patterns will affect the real estate industry and the Latino householders you encounter.

• NAHREP University’s “The Fundamentals of the Hispanic Homebuyer Market”—A comprehensive course that gives participants an overview of the Hispanic homebuyer market; distinctive traits of Latino homebuyers; how to hone in and segment your local Hispanic community, and more. Offered on a limited basis in a classroom setting, this course is also available online through NAHREP University at www.nahrep.org.

The Hispanic Marketing Convention and Expo is the real estate industry’s premier event for Hispanic and non-Hispanic real estate professionals who work closely with the underserved Latino community or want to learn to work with Hispanic homebuyers. Membership is NOT required to attend. Registration is $250 for members; $300 for non-members.