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Mortgage Leads Business Models

Ahorre Tiempo y Dinero
To attract visitors, home lending sites like Bankrate.com, LendingTree and LoanWeb use rate tables, mortgage calculators and soft loan offers to consumers who provide details about themselves to attract visitors.

Real estate brokers and agents -- and a growing number of independent sites that generate leads and sell ads -- use listings and valuations to generate traffic.

As a result, with a few clicks of the mouse, consumers can find a house they're interested in, get several (rough) estimates of its value, and obtain offers from lenders willing to finance the purchase. But not on one Web site.

Hipotecas Prestamos February 5, 2007 07:35 AM