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Home Lenders Internet Market and Advertising

Mortgage lenders going after their share of what's expected to be a smaller home loan originations pie this year and next can always do what their competitors are doing -- buy online leads and banner ads and optimize their Web sites to show up higher in search-engine results.

Or they can connect with borrowers at an earlier stage in the home-buying process by establishing a presence on Web sites that provide consumers the information they are looking for: listings and valuations. Lenders can also supply such content themselves, although few do.

Hipotecas Prestamos February 5, 2007 07:33 AM

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