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Mortgage Marketing - Mini Marketing Plan
Mortgage Mini Marketing Plans outline your marketing strategy. It is extremely important to keep your every day activities directly linked to your marketing plan. You will maintain all efforts coordinated, focused while gaining ground as your your business develops. Marketing plans will also assist you in maintaining your expenses under budget. You won't spread your dollars across several un-aligned advertising vehicles.
Your Mini Marketing Plan will allow you to shine. This is the time to sell yourself and the features and benefits your product or services is expected to deliver. Remove the fluff and express yourself with IMPACT - ACTION - WORDS.
You need to identify exactly who your primary customer is, what their preferences are, where you can find a lot of people with similar preferences, and then how to communicate with them in the most cost-effective way. PLANNING
A marketing plan provides continual instructions you must follow. It identifies cost effective strategies that are within your reach and budget. Your Marketing Plan is a working document.
How do I create my first marketing plan? By Jay Conrad Levinson
Marketing & Advertising mentor Jay Conrad Levinson responds: It's easier to create a first-rate marketing plan than you think. Keep it brief and simple. I recommend a seven-sentence plan.
1 - The first sentence tells the purpose of your marketing, plain and simple.
2 - The second tells the benefits that your customers will derive from your product or service.
3 - The third explains your target audience.
4 - The fourth, which is the only long sentence and should be a list, lists the marketing weapons you'll be using.
5 - The fifth sentence states your niche in the marketplace -- your positioning compared with all competitors'.
6 - The sixth describes your company identity, the real personality of your company.
7 - The seventh sentence tells your budget, which should be expressed as a percentage of your projected gross sales.
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