Mortgage Internet Marketing

April 2006 - 15.7 million U.S. Hispanics accessed the internet in 2005. By 2010, the U.S. Hispanic market is projected to have over 20.9 million internet users.

July 2005 - U.S. Hispanics with Internet access at home are rapidly adopting broadband, with half of online Hispanics going online over high-speed connections at home, according to the third annual AOL/Roper U.S. Hispanic Cyber study. That's on par to the share of the general online population with broadband at home, and comes despite the fact that Hispanics are relatively newer to the Internet.

"1995 Hispanic Digital Divide" - "2006 No Mas!"

According to a recent eMarketer report "58 percent of Hispanic Web users are under 35". This is a demographic group that shifts frequently between Spanish-language content and English-language content, mirroring what occurs in traditional media. "There is and will continue to be demand for Spanish-language sites," adds Debra Williamson, eMarketer analyst.

AdAge.com - Marketers and their agencies are split over whether the future of Hispanic media is in English or Spanish, but plan to increase their spending in 2006 regardless of language.

81.2% of respondents (0f 479) expect the Hispanic ad budgets they are responsible for to grow in 2006, while 16.8% will remain the same and just 2.0% are likely to fall.

65.2%, will increase online. 62.8%, spend more on events and buzz marketing. Slightly more than half will boost radio and TV. Newspapers fared the worst, 31.6% said they plan to spend more on the medium, while 17.5% expect to cut newspaper spending and half said they will stay at the same level.

HISPANIC PR - Advertisers’ efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence(R), the research division of Hispanic Business Inc. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004. Investing in Latino Market?


AOL/Roper U.S. Hispanic Cyberstudy Topline Findings

-- 52% of online Hispanics now access the Internet on a broadband connection at home, compared with 50% of the general online population.

-- Fourteen percent of Hispanic online consumers connected their household to the Internet within the last six months vs. 7% of the general at home online population.

-- Online Hispanics look to the Internet as a primary source of information. Half agree (51%) that they "get more information about products and services from going online than they do from television or newspapers or magazines."

-- Online Hispanics use the Internet to get information about health-related issues more frequently than the online general population. Six in ten online Hispanics (61%) do so either "regularly" or "occasionally" (versus 55% of the online general population).

-- Online Hispanics are far more likely than the online general population to list among their major financial goals being able to send their children to college, buy a house or apartment, and own their own business.